Singing Potatoes
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Thursday, 26 August 2004
Merchandising: Always pushing the envelope
Grumpy

Back when I was a kid, movie tie-in merchandising generally had some connection between the movie and the merchandise its name and characters appeared on. Oh, sure, there were exceptions — a box of cereal, for example, might be festooned with a character's face despite the fact that he or she was never shown eating it in the film. But in general, there was some logic behind it.

Not any more. Case in point: Spider-Man 2. Spidey is the whore of movie merchandising; he's showing up on basball bases, Super Soakers, "night-vision communicators", flashlights, LEGO sets... you name it.

But the zenith of Spidey Fever idiocy? Spider-Man 2 Pampers. Like infants in diapers have any clue who Spider-Man is and insist that their parents buy them the Spidey Nappies.


Posted by godfrey (link)
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Comments
I don't know... if I felt the same way about the Spider-Man movie franchise as how I feel about the Batman movie franchise, I'd relish giving my daughter an opportunity to piss all over Peter Parker.
Posted by Squelch on 26 Aug 2004 08:19
Ha!
Posted by Godfrey on 26 Aug 2004 09:37