Bennigan's Restaurant, in preparation for St. Patrick's Day, has resurrected last year's commercial in which the protagonist, of implied Irish heritage, finds $10 in his laundry; to celebrate his new-found wealth, he goes to Bennigan's and buys an enormous hamburger and a tall glass of Guinness stout — which together cost more than $10.
At least it's not quite as ridiculous as the ad where a woman decides to celebrate at Bennigan's because she found a good parking space; apparently, whoever wrote these commercials believes that the descendants of the doughty ancient Celts are morons.
And on a tangent, the entry page for Bennigan's declares that "Sláinte", the Irish toast meaning "to your health", represents the Irish hospitality which can only be found at Bennigan's. I didn't realize they had a monopoly on it.